Our Story

Born from a shared dream and a lifelong bond, Julia Francina began as a mother-and-daughter vision rooted in Quebec City, Canada. In early 2019, Liza-Marie Julia and Marie transformed their passion for fashion, creativity, and travel into a luxury swimwear brand designed to celebrate individuality and timeless femininity.

More than a swimwear label, Julia Francina is a reflection of their unique relationship — a balance of artistry, intuition, and attention to detail. Each collection is thoughtfully created to empower women to feel confident, elegant, and effortlessly beautiful, blending elevated design with comfort and wearability.

Inspired by the glamour of the 90s and early 2000s, European summers, and iconic fashion moments, Julia brings a distinctive creative vision to every piece. Her designs are born from emotion and instinct, often beginning as a simple sketch that evolves into silhouettes designed to make women feel unforgettable.

Behind the creative vision is Marie, who brings structure, precision, and a refined eye for detail. From selecting fabrics and colors to curating prints and finishes, she ensures every element reflects the brand’s identity and enhances the story behind each collection.

Together, they create the perfect harmony between imagination and execution — transforming ideas into timeless pieces that celebrate the modern woman.

Despite the challenges of building a brand through changing times, including the impact of the pandemic, Julia Francina has continued to evolve with resilience, passion, and a commitment to craftsmanship. Every collection represents their dedication to creating swimwear that feels exclusive, meaningful, and made for women who embrace their individuality.

Today, Julia Francina invites women around the world to experience the essence of their vision: luxury swimwear designed for unforgettable moments, from sun-soaked escapes to everyday confidence.